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12月將迎來「傳訊與設計」、「空間與設計」主題講座,立即預約!
傳訊與設計
「告訴我,可會忘記;展示給我,或會記得;讓我參與,便會明白」
本傑明・佛蘭克林
鋪天蓋地的社交媒體是當今的傳訊利器,極大地縮短了人與人之間的距離。身在香港的您能在Facebook上與美國明星聊天,心懷創業大計的您甚至能通過眾籌網上募集到足夠的啟動資金。只要輸入關鍵字,社交媒體就能告訴您社會對這個話題的是與非。我們正在經歷人類發展史上信息量最大、資訊流的最快時代,懂得因時制宜的企業家們都在扭盡六壬利用社交媒體進行營銷策略。如今,成功的營銷方式通常包括了互動行銷、內容行銷、和名人效應等新形式。
今年的「設計營商周」將由Pete Hellicar和Joel Gethin Lewis為大家講述如何整合資訊傳播與設計,透過企劃推廣活動將品牌口碑推到更高層次。他們一手策劃的Hello Cube,是Louis Vuitton’s Young Arts Project的一部分。Hello Cube是一個藝術裝置,來自全球的參加者只要在Twitter上輸入指令,就可「遙控」裝置的顏色、形狀。Pete和Joel還為可口可樂公司策劃了24小時音樂活動,讓來自世界各地的粉絲與美國當紅搖滾樂團Maroon 5透過社交網絡協同創作歌曲。這一活動已經成為可口可樂公司在「消費者互動」(Consumer Engagement)行銷方式上的成功案例。
空間與設計
「以功能為本的形態」
路易士・沙利文
在「空間與設計」會議中,獲獎無數的建築師及設計界領軍人物將詳談如何在工程學的框架支撐下,將創新思維發揮到極致,設計出實用又令人耳目一新的空間體驗。不論您崇尚古典主義還是現代主義,重視理性還是強調表現,一起來吧,創意的靈感由此進發!